AthenaHQVSProfound

Turn AI Search Insights
Into Your Next Action

AthenaHQ connects AI visibility, citations, and content workflows. Compare AthenaHQ Starter at $295/month with Profound Growth at $399/month, including the models, usage, and seats your team needs.

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AthenaHQ vs. Profound

AthenaHQ was designed to simplify GEO, so you can improve your AI search visibility without sludging through dashboards, exports, and manual processes. Clean, actionable insights are surfaced in a familiar chat format, with precise recommendations tailored to your particular content program (we’ll leave generic best practices to other platforms).

But AthenaHQ doesn’t just tell you what’s working and where the gaps are. It also comes fully equipped with agentic workflows to create new content and optimize existing assets for the most meaningful prompts in your category, so you can actually drive pipeline and revenue.

Pricing
Predictability

AthenaHQ
Starter: $295/month with 3,600 credits; additional credits and API access are paid add-ons
Profound
Growth: $399/month, including 400 Agent credits; Starter available at $99/month
$295

Starter: $295/month billed monthly; free Essential plan available

$399

Growth: $399/month billed monthly. Starter: $99/month for ChatGPT tracking

AI Platform
Coverage

AthenaHQ
Starter includes visibility across 11 models, including ChatGPT, Gemini, Claude, and Perplexity
  • chatgpt logoChatGPT
  • perplexity logoperplexity
  • google logoAI Overviews
  • ai-mode logoAI Mode
  • gemini logogemini
  • claude logoclaude
  • copilot logocopilot
  • grok logogrok
  • deepseek logoDeepSeek
  • meta-ai logoMeta AI
  • mistral logoMistral
  • request-more logoAdditional models
    available upon request
Profound
Growth includes ChatGPT, Perplexity, and Google AI Overviews; Enterprise supports up to 9 engines.
Current Canva test workspace in AthenaHQ showing share of voice by AI model

Team Seats

AthenaHQ
Unlimited seats on every plan
Profound
Self-serve plans cap out at 3 seats maximum

Action

AthenaHQ
Built-in agentic workflows, content production tools, and optimization insights that tell you exactly what to write or fix next to maximize your AI search visibility
Profound
Profound Agents support content generation and optimization; usage draws from the plan’s Agent credits
Current Canva test workspace showing prioritized AthenaHQ insights and recommended actions

Strategic
Support

AthenaHQ
Dedicated GEO support is available with Enterprise.
Profound
Email support on Starter and Growth; dedicated Slack and specialist support on Enterprise.

Enterprise GEO

AthenaHQ
Consolidated portfolio reporting and brand-specific dashboards, custom BI dashboards, multi-region targeting across 60+ countries, SAML, OIDC SSO, SOC-2 Type II, API access
Profound
SOC-2 Type II, SSO, API access
Current Home Depot test workspace showing AI shopping visibility, product appearances, and tracked offers

Turn AI Visibility Into
Your Next Content Action.

Useful AI search insights should connect directly to the work your team needs to do next. AthenaHQ is the GEO platform designed to naturally support the way marketers actually work: exploring, experimenting and executing.

Connect visibility gaps to prioritized content work with recommendations grounded in your brand’s prompts and citations.

Compare the scope your team will actually use: models, monitoring volume, content actions, and seats. AthenaHQ publishes its Starter pricing and included credits.

50%

Increase in demos from AI search

38%

MoM increase in leads from AI search

50%

Reduction in time spent on AI visibility tracking

2.5x

Increase in AI-driven organic traffic

5x

Increase in AI citations

Why So Many Marketers
Are Choosing Athena

Adam FrankRootly Adam Frank, Head of Marketing

“Athena translates AI visibility into concrete actions for us.”

Connor DaultGrüns Connor Dault, CMO

Athena is our OS for AI Search. Their prompt intelligence and editorial pipeline turn answers into a reliable channel. Month after month, they surface the next best moves and ship content the market and the models trust. It’s why we consider Athena a long-term partner. Athena Enterprise gives us peace of mind; the platform largely runs itself. Growing GEO is a huge focus of ours and the full org is energized by the success we’re seeing in the space with Athena.”

Finn LobsienLago Finn Lobsien, Growth Lead

Athena is our command center for GEO. Their advanced features, sources-first framework, granular data, and citation tracking gave us a repeatable system that actually moves the needle. We ship weekly with Athena, their prompt cohorts show us exactly where to focus, and the results speak for themselves. Citations exploded, impressions grew 11x, and now 50% of our booked demos have GEO influence. This isn’t a short-term experiment for us, Athena is core to how we build pipeline, and we’re committed to this partnership for the long haul.”

AthenaHQVSProfound

Trusted by Enterprise & Mid-Market Teams Leading the Charge on AI Search

4.9/5 on G2with reviewers praising AthenaHQ for reliability, ease of use, and a bias toward action.

Frequently Asked Questions

Yes. Both offer AI visibility monitoring and content workflows. AthenaHQ Starter includes 11-model visibility and unlimited members; compare the engines, usage, and team access in the plan you need.