Certificate of Achievement
Zach Chmael
Generative Engine Optimization Specialist
Certified by AthenaHQ Issued on August 11, 2025
ID: 83e581a6-3905-40ef-9fbc-095effef805a
To earn this credential,
Mastery was demonstrated in the following
AI Search Optimization Fundamentals
- Understanding the difference between SEO and GEO (Generative Engine Optimization)
- Learning how AI models crawl and cite sources differently than traditional search engines
- Mastering prompt engineering for AI visibility
Brand Positioning in AI
- Setting up brand guidelines and voice
- Training AI models to understand company vision
- Managing brand mentions and sentiment in AI responses
Technical Implementation
- Installing web analytics scripts
- Setting up bot tracking
- Implementing closed-loop attribution systems
- Managing multiple websites/brands
Data-Driven Strategy Development
- Running and analyzing AI model responses
- Identifying high-opportunity prompts
- Achieving statistical significance
- Evaluating Share of Voice (SOV) metrics
Content Generation & Optimization
- Creating AI-optimized content
- Optimizing existing underperforming assets for AI search
- Publishing strategies across multiple platforms
Analytics & Performance Tracking
- Monitoring week-over-week progress
- Analyzing mention rates and sentiment percentages
- Tracking citation growth and influence over AI models
- Understanding traffic attribution from AI sources
Strategic Partnerships & Outreach
- Identifying influential third-party sources
- Finding and contacting content authors
- Building relationships with high-citation platforms
- Managing affiliate impacts on AI visibility
Advanced GEO Tactics
- Working with discovery vs high-intent prompts
- Understanding volume-based competition
- Implementing watermarked content for AI recognition
- Cross-platform content distribution strategies