Empowering Next-Gen Marketing Teams at
Updates & Customer Stories

10x Increase in Citation Rate
GEO became Rootly's #1 growth pillar. With ~10x citation rate growth and +126% mention rate on non-branded prompts, Rootly transformed AI Search into an executive-level operating channel.
$126k
Incremental Equivalent Media Value Captured
2.5x
Lift in Non-Branded Mentions
Read the full story
50% Increase in Demos from AI Search
Lago achieved a 50% increase in demos from AI Search after implementing Athena. With 11x growth in AI Overview impressions and exploding citations, Athena became their command center for GEO.
11x
AI Overview impressions growth (3% → 33%)
2x
Citation rate growth (3.5% → 17%)
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6x Share of Voice Lift in 60 Days
Grüns grew Share of Voice from 2.0% to 12.6% in 60 days, with 19% brand mentions and 23x citation rate driven by a prompt-led pillar-and-cluster strategy.
+19%
Brand mention rate growth (4% → 25%)
23x
Citation rate growth (0.3% → 7.0%)
Read the full story
Advisory Board

Rachel Ten Brink
Co-Founder, former CMO Scentbird.
Former marketing exec at Estée Lauder and Bacardi
Ashley Stirrup
Former CMO of Algolia

Ethelbert Williams
Head of Retail Media Search & DTC Marketing, PepsiCo

Eli Schwartz
SEO leader, advisor to Coinbase, WordPress, Tinder, Shutterstock, and more
Built with experience from
- DeepMind
Backed by experts from
- OpenAI
- Anthropic
- DeepMind
How Teams Use Athena for AI Search
AEO/GEO
Manager Command Center
The complete toolkit for AI Engine Optimization specialists.
Own and execute your organization's entire AI search optimization strategy from one unified platform.
- End-to-end GEO workflow management
- Cross-platform AI visibility tracking (8+ LLMs)
- Automated content optimization recommendations
- Citation source analysis and link building
Before
Manual tracking across scattered tools
After
Unified command center for all GEO activities
50%reduction in timespent on AI visibility tracking

Executive AI
Visibility Dashboard
Strategic oversight of your AI search presence.
Get executive-level insights to drive AI search strategy and investment decisions.
- ROI tracking for AI optimization efforts
- Board-ready reporting and analytics
- Competitive intelligence summaries
Before
No visibility into AI channel
After
Full strategic control of AI presence
Clear ROI metricsfor AI search investment

Toolkit for
AI Search Optimization
Unlock insights and opportunities to drive search rankings.
Optimize your content to rank in AI-powered search results and increase organic visibility.
- Track brand mentions across 8+ major LLMs
- Identifycontent gaps AI can't answer
- Monitor competitor AI visibility in real-time
Before
Invisible in AI search results
After
Top positions in search responses
2.5xincreasein AI-driven organic traffic

AI-Powered
PR Monitoring & Press Kits
Track how AI platforms discuss your brand.
Optimize your content to rank in AI-powered search results and increase organic visibility.
- Press Kits optimized for AI citation
- Real-time brand mention alerts
- Sentiment analysis across AI platforms
- Crisis detection and response tools
Before
Reactive to AI misinformation
After
Proactive brand narrative control
85%faster responseto brand mentions

AI-Optimized
Content Strategy
Create content that AI platforms love to cite.
Develop content strategies that maximize visibility in AI-generated answers.
- Content gap analysis for AI queries
- AI-friendly content templates
- Citation tracking and optimization
Before
Content ignored by AI
After
Primary source for AI answers
5xincreasein AI content citations

Brand Visibility
Intelligence
Understand and improve your brand's AI presence.
Build and maintain strong brand recognition in AI-generated responses.
- Brand mention frequency tracking
- Competitor share of voice comparison
- Brand sentiment monitoring
Before
Unknown to AI assistants
After
Category leader in AI mentions
40%increasein brand mention rate

Control How AI Search Perceives Your Brand with Athena
AthenaHQ supports today's top AI platforms — and tomorrow's.
❝50% of traditional search traffic
will be replaced with generative AI by 2028❞
Is your brand ready?Source: Gartner
Pinpoint Websites
Cited by ChatGPT
Find the websites that matter to your brand.
Identify Content Gaps
and Take Action
Find out when AI misunderstands or lacks knowledge about key parts of your business.
Plans & Pricing
Track and Improve on AI Search with Athena
Self-Serve
$295
$95/month
Perfect for businesses discovering GEO
$300/month free credit
3,600 credits
- Flexible AI visibility up to 8 major LLMs
- Analyze On & Off-Page GEO
- Competitor monitoring & impersonation
- Basic AI content optimization
- Granular authority & citation intelligence
- Add-on credits available for purchase
- Dynamic AI crawling: find lost or hidden parts of your website
- AI blindspot detection
- Unlimited seats with role-based access control (RBAC)
First month 67% off
Enterprise
Custom
Robust Multi-Team Platform
Custom credits
1 credit = 1 AI response
Everything in Self-Serve plus
- LLM traffic analysis and insights
- Self-improving content creation workflows
- Content Optimization AI Agent with Deep Research
- White-glove platform configuration and training
- SAML and OIDC SSO
- Dedicated GEO specialist
- API Access
- Unlimited seats + Role-Based Access Control (RBAC)
FAQ
Unlike SEO, which is one-dimensional and cares about ranking on the SERP, GEO is two-dimensional, where being mentioned matters, but how you are mentioned is just as important.