
A New Dawn of Brand Management in Age of AI Search
Google Search came out 27 years ago. ChatGPT came out 2 years ago.
ChatGPT Search released 4 months ago. OpenAI Operator released 6 weeks ago.
Search is evolving faster than ever before.
As the search paradigm shifts, so must the way we manage our brands. Consumers and businesses are increasingly using GenAI search like ChatGPT, Gemini, Perplexity, and Claude to find and make decisions about products and services.
As a business, you need to meet your customers where they are. And that means you need to be tracking how well your brand is doing on GenAI search. AthenaHQ helps with that and so much more.


As technical founders from backgrounds such as Google Search, DeepMind, ServiceNow, UIUC, and Columbia, we deeply understand that ChatGPT-style search is not just a behavioral shift, but is a fundamental change in the way search works. As technologists, we're excited to see this new era of search unfold and lead the way to help our customers adapt.
That's why we started AthenaHQ.
This change in consumer behavior and changing technical architecture is happening fast. AthenaHQ is here to help you navigate this new era.
If you'd like a demo of AthenaHQ for a larger organization (>200 employees), please book a time here. If you're a solo user, you can get started with AthenaHQ here.