Privacy Policy for AthenaHQ

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service including to monitor the usage of our Service.
• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• To manage Your requests: To attend and manage Your requests to Us.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
• With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
• With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

This section explains rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA), where that law applies to our processing of Your Personal Data. California residents include individuals acting as business contacts, not only individuals buying services for personal use.

Where we process Personal Data on behalf of a business customer under its instructions, that customer is responsible for responding to requests about that data. You may contact the customer directly, or contact us so we can help route Your request.

We make the request and appeal process below available to U.S. residents, including Connecticut and Rhode Island residents. You do not need to determine which state privacy law applies before contacting us. Rights remain subject to applicable exceptions, including information we must retain for legal obligations or security.

You may ask us to confirm whether we process Your Personal Data; access it, including inferences about You; correct inaccuracies; delete it; or provide a portable copy. You may also request the identities of third parties to which we have sold Your Personal Data. If we do not maintain a person-specific list, we will provide the list of third parties to which we have sold Personal Data.

You may opt out of sales of Your Personal Data, targeted advertising, and profiling used to make decisions with legal or similarly significant effects, where we engage in such processing. You may ask about profiling involving Your Personal Data and request an explanation and review of such a decision. We will not discriminate against You for exercising privacy rights.

Nuvotech Inc determines how Personal Data collected through this website is used and acts as its controller. Our advertising and marketing tools disclose online identifiers, IP addresses, device and browser information, browsing activity and conversion information to the providers identified below. Google Ads conversion information can also include an email address supplied when You book a demo. These disclosures support campaign measurement, audience insights and targeted advertising; they can qualify as sales under state privacy laws even when we do not receive money for the data.

Our website advertising and marketing recipients are Google (Google Ads, Google Analytics and Google Tag Manager), LinkedIn (Insight Tag), G2.com, Inc. (visitor and referral measurement), HubSpot, Inc. (website and marketing measurement), OpenAI (advertising conversion tools), and Microsoft (Clarity). Some of these providers use the information for their own advertising and service-improvement purposes. The tools that receive information depend on the page, interaction and Your privacy choices.

Microsoft Clarity collects website usage and interaction information for session measurement and can use it for Microsoft Advertising. We enable Clarity only when both Measurement and Marketing are enabled. PostHog and Vercel also receive usage and performance information for website analytics when Measurement is enabled.

Turn off Marketing in the website privacy choices to stop the advertising tools listed above, including Clarity. Turning off Measurement also stops Clarity, PostHog and Vercel analytics. Global Privacy Control or Opt out of all optional tracking disables both categories. The California section above explains how choices are stored and how to request an account-wide opt-out.

Microsoft Privacy Statement

We do not collect, use or sell Your Personal Data for the purpose of training large language models. We use AI services to process inputs and generate responses when providing requested features; this is separate from using those inputs to train a model. The AI Assistant Connectors section below explains transfers to AI clients You choose to connect and their separate privacy terms.

We use various third-party APIs to provide our services, including Google Workspace APIs.

AthenaHQ explicitly affirms that Google Workspace APIs are not used to develop, improve, or train generalized AI and/or ML models. Data obtained through Google Workspace APIs is only used to provide the specific functionality requested by users and in accordance with Google API Services User Data Policy.

You can learn more about Google's practices by visiting https://www.google.com/policies/privacy/partners/.

AthenaHQ offers a remote Model Context Protocol (MCP) server that lets You connect Your AthenaHQ account to third-party AI assistants and clients (for example, Claude and ChatGPT). Connecting is optional and initiated by You.

• Authorization: OAuth connections use OAuth 2.1. You explicitly authorize the AI client, and You can revoke that access at any time from Your AthenaHQ dashboard or the AI client's connector settings. For API-key connections, revoke access by deleting the key in AthenaHQ's API/MCP settings, or ask someone with permission to manage that key to do so. Disconnecting the AI client alone does not revoke the API key.
• What the client can do: Once connected, the AI client can read Your AthenaHQ analytics and content, including AI-search visibility metrics, tracked prompts, competitors, cited sources, and AI responses. Where its credentials and permissions allow, it can also create, edit, or delete data, such as managing prompts or editing and deleting content. Access is limited to the organization and resources authorized for the connection.
• How data flows: When You use an AthenaHQ tool in the AI client, the client sends the tool's inputs to our MCP server. We read data or carry out the requested action within the connection's permissions and return data or action results to that client. These may include Your prompts, content, and analytics. The AI client's handling of that data is governed by that client's own privacy policy and terms.
• What we do with it: We do not sell data accessed through the MCP server, and we do not use it to train generalized AI or ML models. We log connection and request metadata (such as timestamps and the tool invoked) for security, debugging, and usage analytics, consistent with this Privacy Policy.

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, You can contact us: