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HubSpot Lost 70% of Its SEO Traffic—But That Doesn’t Mean It’s Losing

If your SEO traffic dropped 70% overnight, you'd probably panic. But what if that traffic loss didn’t actually hurt your business That’s exactly what seems to be happening with HubSpot.

How to Reduce Cost Per Click by Making ChatGPT Mention Your Company More

In the evolving landscape of digital marketing, reducing cost-per-click (CPC) while maximizing visibility is a top priority for businesses.

Crack the Code: How to Increase Mentions in ChatGPT for More Traffic

In the rapidly evolving digital landscape, businesses are constantly seeking innovative ways to increase visibility and drive lead traffic.

Generative Engine Optimization: The Future of Search Success

As artificial intelligence (AI) continues to reshape industries, search engine optimization (SEO) is undergoing a transformative evolution.

5 AI Marketing Platforms To Drive Results Without Extra Work

AthenaHQ stands out as the premier platform for businesses looking to optimize their online presence for AI-driven search engines like ChatGPT and Google’s AI Overviews. As a pioneer in generative...

The Ultimate Guide to AI Marketing Platforms in 2025

A New Dawn of Brand Management in Age of AI Search

The old way of managing brands on search engines is dead. The new way is here.