10x growth in ChatGPT traffic
20%
driven by net-new content opportunities identified by AthenaHQ
>30%
of prospects now originate from or are researched via GenAI Search
The Story
AutoRFP.ai is an Australia-based software company automating RFP and security questionnaire processes.
They started noticing increasing traffic from ChatGPT and other GenAI Search engines since the end of 2024, with 10% of prospects mentioning ChatGPT during their buying journey but lacked visibility into its impact.
After adopting AthenaHQ, they gained quick insights, leading to a 10x increase in high-quality traffic from chatgpt.com.
As a result, one-third of demo bookings are now linked to ChatGPT-driven discovery.
Why GEO
“We understood that generative search was becoming a larger part of our buyer's journey.
10% of our prospects would mention they used ChatGPT to consider their choice in booking a demonstration with AutoRFP.ai.
But it was a black box, we didn't know how to measure or how to impact GenAI Search.”
AthenaHQ
“Within a week of starting AthenaHQ, the initial prompts had generated meaningful reporting. Within two weeks, actions were available to take.
We've since seen a 10x increase in chatgpt.com referred traffic. Of which, these visitors are generally higher quality with lower bounce rates and longer engagement.”
Impact
“This had a measurable business impact as now, one third of our prospects that had booked in for a demo mentioned having researched AutoRFP.ai partially, or as first touch point - discovered AutoRFP.ai on ChatGPT.”