Published on March 18, 2026
AthenaHQ & Noble Partner to Help Brands Show Up in More AI Answers
AthenaHQ teams up with brand mention automation platform Noble, enabling marketers to dramatically boost their AI visibility with search intelligence and automated brand placements.
March 18, 2026 — AthenaHQ, the leading AI search monitoring and optimization platform, and Noble, a brand mention automation solution, announced a strategic partnership to consolidate citation intelligence and placement execution. This gives marketing teams the ability to not only identify where they’re coming up short in AI search, but effectively remedy gaps with brand placements on authoritative websites.
Intelligence Meets Execution for Better AI Search Visibility
As customers flock to platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews, brands face both challenge and opportunity: becoming a trusted source that’s actively cited and integrated into AI-generated responses. This requires a combination of intelligence and execution.
AthenaHQ helps teams understand exactly where and how they’re appearing in AI search. It tracks brand mentions in AI answers across engines, benchmarks competitors, analyzes source citations, and delivers prioritized recommendations on what content to create or improve to gain visibility on target topics.
Noble complements these insights by automating the next step: securing brand mentions that signal authority to AI answer engines. It handles publisher outreach, negotiation, payment, and placement tracking to get brands placed in quality sources.
AthenaHQ delivers the intelligence. Noble procures the placements.
“AI answers are assembled from a small set of external sources per topic. If your brand isn’t mentioned in those sources, you’re invisible in the answer,” said Rahul Jain, CEO of Noble. “AthenaHQ gives teams the clearest view of which sources matter and where the gaps are. Noble gets brands placed inside those sources. That combination turns AI search from something you monitor into something you directly influence.”
David Zeledon, Head of Growth at AthenaHQ, added: “AI search is now where buyers go to read, research, and learn before making their next buying decision. Most brands have no idea whether they’re showing up in those answers or being left out entirely. We built AthenaHQ to change that. Our partnership with Noble closes the gap between insight and impact. We show you the exact sources and topics where your brand needs to appear, and Noble gets you placed there. Together we’re giving marketing teams a complete system to turn AI search visibility into a measurable, repeatable growth channel.”
The bidirectional partnership ensures both AthenaHQ and Noble customers have access to AI search visibility and automated brand placements.
Rollout Plan
The partnership will be introduced in phased stages:
- Referral Access: In the first phase, Athena will direct customers to Noble’s site so they can sign up and begin placing brand mentions in the sources AthenaHQ identifies as most influential. Noble will support Athena’s sales and customer success team by joining client calls and providing resources to help customers get started.
- Direct Integration: In the final phase, Noble’s platform will be integrated directly within AthenaHQ. Teams will be able to go from citation gap analysis to outreach activation within a single interface.
Availability and Contact
Phase 1 of the AthenaHQ–Noble partnership is launching immediately. Marketing teams interested in the combined solution can contact AthenaHQ or Noble for enrollment details. For more information, visit athenahq.ai or thatsnoble.com.
Media Contact
Noble — Rahul Jain
AthenaHQ — David Zeledon
About Noble: Noble is a media outreach platform that automates the process of securing brand mentions on authoritative third-party websites. By handling publisher outreach, negotiation, payment, and placement tracking, Noble helps brands get mentioned in the sources that AI search engines cite. Leading companies including Ramp, ZoomInfo, Webflow, and Zendesk use Noble to increase their visibility in AI-driven search results. For more information, visit thatsnoble.com.
About AthenaHQ: AthenaHQ is the end-to-end AEO and GEO platform built for brands that want to be the answer in AI search. Founded by Andrew Yan and Alan Yao, with a founding team from Google Search and ServiceNow and backed by Y Combinator (W25), AthenaHQ helps enterprise marketing teams, SEO and content leaders track, analyze, and improve brand visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. For more information, visit athenahq.ai.