Battle-tested AEO insights to help you understand & improve your AI search visibility
The AI Answer
Your customers are already taking their questions to AI engines.
The AI Answer is a podcast for marketers who want to show up in the answers.
We dive deep into the AEO trenches with strategists and practitioners to pull out the tactics, frameworks, and actionable takeaways real teams are using to expand their presence across ChatGPT, Perplexity, Claude, and other AI answer engines, reaching real customers and driving measurable results.
Listen on
Our full episodes
Recent Episodes
May 26, 2026
20 Min
The Biggest Mistake Brands Make in AI Search
Jeff Tucker on the costliest mistakes brands make in AI search, and how to build a single view of organic visibility that treats LLM presence and SEO as one strategy.
Guest: Jeff Tucker, Sr Director SEO/AEO SoFi
May 19, 202628 MinWhy Your Brand Ranks on Google But Disappears in ChatGPT
Lily Ray on the gap between traditional rankings and AI visibility, and what it takes to be the answer ChatGPT, Perplexity, and Claude actually surface.
Guest: Lily Ray, VP SEO Strategy & Research Amsive
May 12, 202632 MinThe AI Search Strategy Most Brands Are Getting Wrong
Chris Long breaks down where most AI search strategies go wrong and the framework teams should use to earn citations across answer engines.
Guest: Chris Long, VP of Marketing Go Fish Digital
What you'll get
Every episode packed with
valuable AEO learnings
Every episode of The AI Answer is packed with valuable learnings you can apply to level up your AEO game. Our guests are practitioners, not theorists. They've run tests, made mistakes, and uncovered applicable insights that actually move their metrics.
You'll hear from
- SEO and AEO leads on teams actively building and optimizing for the AI search era
- Growth and content strategists who are rethinking how they create, structure, and distribute content, demonstrating authority to human audiences and answer engines alike
- Founders and operators designing the tools and methodologies that continually shape the AEO space
You'll walk away with
- 01
Strategic clarity
Understand how AI answer engines actually decide what to cite, recommend, and surface, so your team can optimize for the right signals.
- 02
Playbooks you can actually run
Episode guests share real workflows, from content structuring and entity optimization to citation-building strategies that move the needle.
- 03
Practitioner insights
Hear directly from SEO leads, AEO directors, and growth teams in the AI search trenches. No fluff, no hype — just what's working right now.
- 04
Frameworks for the full AEO stack
From awareness to evaluation to recommendation, we break down what your team should be doing at every stage of the AI search funnel.
Some hot moments
Recent Clips
May 26, 2026
1 MinWhy the Best Brands Treat SEO and AI Search as One Strategy
Jeff Tucker on building a single view of organic visibility that treats LLM presence and SEO as one strategy.
May 27, 20261 MinThis Is How Top Brands Win in AI Search
Jeff Tucker on what separates the brands winning AI search from the ones getting left behind.
May 28, 20261 MinHow to Close the AI Search Gap for Newer Products
Jeff Tucker on the playbook for newer products to close the visibility gap in AI search.
May 13, 20261 MinWhy Your AEO Strategy Depends on Your Industry
The best teams treat AEO as cross-functional and tune on-page vs off-page to their vertical.
May 14, 20262 MinThe New Way People Search (And How to Show Up)
Chris Long on the dual-layer B2B journey: AI for discovery, Google to fact-check the answer.
May 15, 20261 MinThe 30-Year Trend That Explains AI Search
Chris Long on the decades-long shift in how people search that explains where AI search is heading.
May 19, 20261 MinWhat SEO Actually Looks Like in the Age of AI
Lily Ray on automating the analysis grunt work so SEOs can surface insights far faster.
May 20, 20262 MinIs Your Brand Actually Trustworthy Online?
Lily Ray on why E-E-A-T isn't a checklist but a dynamic signal that shifts by industry.
May 21, 20262 MinAre You Building SEO That Actually Lasts?
Lily Ray on the spam-and-update cycle, and why today's GEO shortcuts rarely last.
What we cover
Answer engine optimization
deep dives
Every episode explores a different facet of AEO,
from strategy to execution.
AEO Strategy
Tactical approaches to answer engine optimization, including how to determine which prompts to target, how to structure your content for answer engine visibility, and how to measure whether it's actually working.
AI Platforms Deep Dive
Each answer engine has its own logic, so we dig into ChatGPT, Perplexity, Claude, and other models to uncover what each model values and how to optimize accordingly.
Brand Stories
Explore real case studies from teams who've cracked the code on AI search visibility — what they tried, what failed, and what finally worked.
Expert Interviews
Conversations with the practitioners, researchers, and strategists defining what great AEO looks like.
Meet the host of
The AI Answer
Andrew Yan
Co-Founder & CEO, AthenaHQ
Former Google Search Product Manager. Deep expertise in AEO and answer engine optimization — brings technical rigor and a talent for translating complex systems into actionable strategies teams can execute.
