Win the AI Pet Care Recommendation

Pet parents ask AI for food recommendations, health advice, and product comparisons before they ever reach the shelf. Make sure your brand is the one they trust.

Pet in CPG

Challenges

Every feature is designed to give your team a measurable edge in AI search visibility for this specific use case.

AI defaults to leading competitor pet food and care brands by default
Nutrition claims and ingredient profiles misrepresented by LLMs
No visibility into how AI categorizes your products across food, treats, and health segments
Vet-endorsed and expert-recommended positioning not translating into AI citations

How AthenaHQ helps

Built for
Pet Brand Growth

#1Pet Category Monitoring

Track which brands AI recommends across pet food, treats, supplements, grooming, and accessories for dogs, cats, and beyond.

#2Nutrition & Ingredient Accuracy

Monitor how AI represents your product formulations, nutritional profiles, and health claims; flag inaccuracies before they reach pet parents.

#3Vet & Expert Citation Tracking

See when AI leverages veterinary endorsements and expert recommendations, and ensure yours are being surfaced accurately.

#4Retail & DTC Attribution

Measure how AI recommendations drive pet parents to retail partners, e-commerce listings, and your own direct channels.

Proven Results

Instant ROI on
the Metrics that Matter

6x
6x Share of Voice Lift in 60 Days
15
Targeted articles used to drive the lift
~70%
Of citations attributed to Athena-authored content

Real-Time Analytics

Your AI Visibility,
Quantified

Track your brand across every major AI platform with live dashboards
AI visibility analytics dashboard
Share of voice analytics
Citation tracking analytics
Competitor analysis dashboard

FAQ

Frequently
Asked Questions

Everything you need to know about AthenaHQ for Pet

Pet parents increasingly ask AI assistants questions like "best grain-free dog food for sensitive stomachs" or "vet-recommended joint supplements for senior dogs." AI synthesizes veterinary content, reviews, and nutritional data to make specific brand recommendations. Athena ensures your products are the ones being cited in those answers.

Use Cases

How CPG Teams Use AthenaHQ

Built with Experience and Experts from