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Travel/ Tours & Experiences

Get Into Every AI Itinerary

When travelers ask AI to plan their perfect trip, your tours and experiences should already be on the list. Make sure they are.

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Tours & Experiences in Travel

Challenges

Every feature is designed to give your team a measurable edge in AI search visibility for this specific use case.

Large booking platforms like Viator and GetYourGuide dominate AI activity recommendations
Tour descriptions and experience details not accurately represented by LLMs
No visibility into how AI builds itineraries that include or exclude your experiences
Seasonal and capacity-driven availability not reflected in AI recommendations

How AthenaHQ helps

Built for
Tours & Experiences Discovery

#1Experience Recommendation Tracking

Monitor when AI includes your tours and experiences in trip itineraries, destination guides, and activity recommendations.

#2Itinerary Integration Monitoring

Track how AI builds multi-day itineraries for your destination and whether your experiences are part of the plan.

#3Booking Platform vs. Direct Attribution

Understand when AI routes travelers through aggregators versus to your direct booking page; and optimize for direct conversions.

#4Seasonal & Event Visibility

Ensure your seasonal offerings, special events, and limited-availability experiences are reflected in AI recommendations at the right time.

Proven Results

Instant ROI on
the Metrics that Matter

+25%
Increase in direct-site referrals
from AI answers (vs OTA links)
+17%
Lift in "recommended for" visibility
on priority destination/property prompts

Real-Time Analytics

Your AI Visibility,
Quantified

Track your brand across every major AI platform with live dashboards
AI visibility analytics dashboard
Share of voice analytics
Citation tracking analytics
Competitor analysis dashboard

FAQ

Frequently
Asked Questions

Everything you need to know about AthenaHQ for Tours & Experiences

Travelers increasingly ask AI to build complete trip itineraries; "plan a 5-day trip to Kyoto" or "best food tours in New Orleans." AI synthesizes review data, travel publications, and curated content to recommend specific activities. Athena ensures your experiences are the ones making the cut.

Use Cases

How Travel Teams Use AthenaHQ

Back to Travel
Travel
Destination Marketing

Ensure your destination is the one AI recommends when travelers ask for trip ideas. Own the AI travel planning conversation.

Travel
Booking Attribution

Connect AI travel recommendations directly to bookings. Understand exactly how much revenue AI-driven discovery generates for your properties.

Travel
Seasonal Optimization

Anticipate and capitalize on seasonal demand shifts in AI travel recommendations. Ensure your properties are front-and-center during peak booking periods.

Travel
Direct Booking Optimization

Shift AI recommendations from OTA listings to your direct booking channels. Reduce commission costs and own the guest relationship from first touchpoint.

Travel
Itinerary Inclusion

Get your properties, restaurants, and attractions included in AI-generated travel itineraries. When AI builds a 5-day trip plan, your brand should be woven into every day.

Travel
Review Sentiment Accuracy

Ensure AI accurately reflects your guest reviews, ratings, and reputation when recommending properties. Control how AI interprets and communicates your brand's guest experience.

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