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Insights from the Bleeding Edge of AI Search with AthenaHQ
Difference Between SEO and GEO
Search is evolving—fast. In 2025, nearly 50% of Google searches now include AI-generated overviews.
HubSpot Lost 70% of Its SEO Traffic—But That Doesn’t Mean It’s Losing
If your website lost 70% of its organic search traffic overnight, you’d expect panic. Yet, when HubSpot’s monthly visits dropped from 24 million to just 6–7 million, the company’s market presence barely wavered.
How to Reduce Cost Per Click by Making ChatGPT Mention Your Company More
In the evolving landscape of digital marketing, reducing cost-per-click (CPC) while maximizing visibility is a top priority for businesses.
Generative Engine Optimization: The Future of Search Success
As artificial intelligence (AI) continues to reshape industries, search engine optimization (SEO) is undergoing a transformative evolution.
A New Dawn of Brand Management in Age of AI Search
The old way of managing brands on search engines is dead. The new way is here.