AthenaHQ vs Semrush for AI Search Visibility: Which Delivers More ROI?

Computer Software

“We’re a software company in the developer tools space. Our buyers are technical and increasingly skeptical of traditional marketing. They research tools by asking Claude or ChatGPT for recommendations before they ever visit our site. We knew this was happening but had no visibility into it.

AthenaHQ gave us that visibility without requiring a dedicated analyst to interpret results. The prompt tracking shows exactly what questions potential customers are asking and whether we appear in the answers. The competitive benchmarking revealed that a smaller open-source competitor was being cited more frequently than us for our core use case, despite having less than half our feature set.

What I appreciate most is the bias toward action. Other tools we tried gave us beautiful charts and left us wondering what to do. AthenaHQ tells us specifically which content to create or update, with context on why it matters.”

Financial Services

“We were paying nearly $6k/month for another AI visibility platform that our team dreaded using. The dashboards were so dense that extracting a single insight for leadership took hours. Exporting data for our monthly reports required workarounds involving screenshots and manual transcription. It felt like the tool was built for data scientists, not marketers.

AthenaHQ costs less and actually gets used. It surfaces what matters without forcing us to dig. Last month it identified that we were completely absent from prompts about retirement planning for high-net-worth individuals, which is literally our core business. We had content on the topic, but it wasn’t structured in a way AI models could parse. The platform showed us exactly which pages needed work.

I also appreciate that the team responds to feedback quickly. We reported an issue with how sentiment was being categorized for financial terms, and they adjusted the model within two weeks.”

Healthcare

“In healthcare tech, we can’t just plug in any SaaS tool and hope for the best. Our legal and compliance teams scrutinize everything. AthenaHQ passed their review faster than most vendors we evaluate, partly because the team was transparent about data handling and partly because the platform doesn’t require us to expose sensitive systems to get value.

The prompt tracking gives us visibility into how AI models discuss our category, which matters when misinformation could have real consequences. We caught ChatGPT recommending a competitor’s product for a use case where it’s actually contraindicated. That’s not just a marketing problem. AthenaHQ helped us identify it, and we worked with our medical affairs team to publish clarifying content.

The dashboard is genuinely intuitive. Our marketing ops person picked it up in a day. No dedicated analyst required.”

Real Estate

“We manage multiple residential real estate brands across thousands of franchise locations. The way consumers find agents is shifting fast. Five years ago it was referrals and yard signs. Then it was Zillow and Realtor.com. Now we’re seeing buyers and sellers ask ChatGPT things like “best real estate agent for luxury homes in Scottsdale” or “which brokerage has the lowest commission fees” before they ever visit a brand website. AthenaHQ helped us understand how our brands perform in those conversations.

We discovered that AI models were recommending competitors for specific property types and price points where we have strong market share. Worse, some responses contained outdated information about our commission structures that made us look less competitive than we actually are. The regional tracking has been particularly valuable. Real estate is hyperlocal, and AI models respond differently by market. We can now segment visibility by metro area and give our regional marketing teams data they can act on. A brand manager in South Florida sees different insights than someone covering the Pacific Northwest, which is exactly how it should be.”

Retail

“We operate 200+ retail locations across North America. What works for brand visibility in California doesn’t necessarily work in Texas or Quebec. AI models respond differently by region, and most tools we evaluated treated the US as a monolith.

AthenaHQ’s regional segmentation was a differentiator for us. We discovered that our AI visibility in the Southeast was half what it was on the West Coast, even though our store density is similar. The platform identified specific content gaps around product categories that index higher in Southern markets. Our regional marketing teams now have data to act on instead of guessing.

The reporting is also clean enough to share with franchise owners who are not marketers. They can understand the visibility scores and see why certain content investments matter.”