AthenaHQVSProfound

Built For
Predictable Results,
Not Surprise Fees

Done with nickel and diming dashboards that don’t actually tell you what to do next?
AthenaHQ combines execution-ready insights with simple, transparent pricing, so you can dramatically improve your AI search visibility without getting dinged for every action.

Trusted by

AthenaHQ vs. Profound

AthenaHQ was designed to simplify GEO, so you can improve your AI search visibility without sludging through dashboards, exports, and manual processes. Clean, actionable insights are surfaced in a familiar chat format, with precise recommendations tailored to your particular content program (we’ll leave generic best practices to other platforms).

But AthenaHQ doesn’t just tell you what’s working and where the gaps are. It also comes fully equipped with agentic workflows to create new content and optimize existing assets for the most meaningful prompts in your category, so you can actually drive pipeline and revenue.

Pricing
Predictability

AthenaHQ
No-nonsense flat fee per prompt-response analyzed, including all sources, sentiment, tagging, content optimization, and actions—without any overage charges
Profound
Prompt credits + separate credits charged per individual agentic action
$295

Plans from $295/month

$499

Plans from $499/month. One of the most expensive GEO tools on the market

AI Platform
Coverage

AthenaHQ
Every plan comes fully loaded with 9 models, including ChatGPT, Gemini, Claude, and Perplexity
  • chatgpt logoChatGPT
  • perplexity logoperplexity
  • google logoAI Overviews
  • ai-mode logoAI Mode
  • gemini logogemini
  • claude logoclaude
  • copilot logocopilot
  • grok logogrok
  • request-more logoAdditional models
    available upon request
Profound
Supports fewer models out of the box.
Current Canva test workspace in AthenaHQ showing share of voice by AI model

Team Seats

AthenaHQ
Unlimited seats on every plan
Profound
Self-serve plans cap out at 3 seats maximum

Action

AthenaHQ
Built-in agentic workflows, content production tools, and optimization insights that tell you exactly what to write or fix next to maximize your AI search visibility
Profound
Raw signals that you may need to manually stitch across prompts, citations, and exports to create a solid game plan
Current Canva test workspace showing prioritized AthenaHQ insights and recommended actions

Strategic
Support

AthenaHQ
Dedicated AEO/GEO strategist included, not just a support ticket queue.
Profound
Multiple verified customer reviews on G2 describe lackluster hands-on support when it comes to AEO/GEO strategy expertise.

Enterprise GEO

AthenaHQ
Consolidated portfolio reporting and brand-specific dashboards, custom BI dashboards, multi-region targeting across 60+ countries, SAML, OIDC SSO, SOC-2 Type II, API access
Profound
SOC-2 Type II, SSO, API access
Current Home Depot test workspace showing AI shopping visibility, product appearances, and tracked offers

Profound Built First,
But AthenaHQ Built Better.

We appreciate Profound for setting the stage, but we believe insights need to be equal parts individual and actionable for teams to actually benefit. AthenaHQ is the GEO platform designed to naturally support the way marketers actually work: exploring, experimenting and executing.

You shouldn’t have to fork over an agent credit every time you want to tweak a piece of content, or attempt to shoehorn your entire GEO strategy into broad-stroke suggestions.

Forget the bloated pricing and surprise charges after signing. Ditch the dashboards that create more questions than they answer. There’s an easier, better way with AthenaHQ.

50%

Increase in demos from AI search

38%

MoM increase in leads from AI search

50%

Reduction in time spent on AI visibility tracking

2.5x

Increase in AI-driven organic traffic

5x

Increase in AI citations

Why So Many Marketers
Are Choosing Athena

Adam FrankRootly Adam Frank, Head of Marketing

“Athena translates AI visibility into concrete actions for us.”

Connor DaultGrüns Connor Dault, CMO

Athena is our OS for AI Search. Their prompt intelligence and editorial pipeline turn answers into a reliable channel. Month after month, they surface the next best moves and ship content the market and the models trust. It’s why we consider Athena a long-term partner. Athena Enterprise gives us peace of mind; the platform largely runs itself. Growing GEO is a huge focus of ours and the full org is energized by the success we’re seeing in the space with Athena.”

Finn LobsienLago Finn Lobsien, Growth Lead

Athena is our command center for GEO. Their advanced features, sources-first framework, granular data, and citation tracking gave us a repeatable system that actually moves the needle. We ship weekly with Athena, their prompt cohorts show us exactly where to focus, and the results speak for themselves. Citations exploded, impressions grew 11x, and now 50% of our booked demos have GEO influence. This isn’t a short-term experiment for us, Athena is core to how we build pipeline, and we’re committed to this partnership for the long haul.”

AthenaHQVSProfound

Trusted by Enterprise & Mid-Market Teams Leading the Charge on AI Search

4.9/5 on G2with reviewers praising AthenaHQ for reliability, ease of use, and a bias toward action.

Frequently Asked Questions

Yes. AthenaHQ and Profound are both AEO platforms that track brand visibility across AI answer engines, but they differ on pricing model and workflow. AthenaHQ charges a flat fee per prompt-response analyzed with no additional agent credits or overage charges, while Profound uses a credit system that bills separately for actions like optimizations and content generation. Teams that want predictable costs and unlimited team seats typically move to AthenaHQ.