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AthenaHQVSScrunch

The Scrunch Alternative
for Deeper, Better Insights

Tired of paying an arm and a leg for basic reporting that gets you nowhere? AthenaHQ combines no-nonsense insights with autonomous execution so you can actually start appearing in AI answers.

AthenaHQ and Scrunch comparison
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AthenaHQ vs. Scrunch

Forget about shallow data that only leaves you with more questions. AthenaHQ provides clean, accessible insights across 9 LLMs (including ChatGPT, Gemini, Claude, and Perplexity) plus actionable recommendations specifically tailored to your unique GEO program.

AthenaHQ also comes fully loaded with agentic workflows, so you can create new content or improve existing assets to seize every opportunity in your category.

Pricing
& Access

AthenaHQ
Free tier to get started, plus transparent flat-fee plan from $295/month. No hidden agent credits or surprise overages, ever.
Scrunch
Pricing from $250/month.
$295

Free tier to get started, plus a flat-fee plan from $295/month with no hidden credits

$250

Pricing from $250/month

Multi-Location &
Persona Tracking

AthenaHQ
Native multi-location and persona tracking are already built in, so you cover more markets without expanding your workload.
Scrunch
Location tracking is entirely manual, with teams multiplying prompts by every location they want to track.
Current Canva test workspace in AthenaHQ showing prompts tracked by country alongside persona and location views

Scheduling
Transparency

AthenaHQ
Configurable crawl frequency and scope ensures clear visibility into when your data refreshes.
Scrunch
Scheduled runs reportedly opaque, with teams waiting until end of day just to see if it was completed.
Current Canva test workspace in AthenaHQ showing dated AI responses by model as data refreshes

Data Depth &
Visualization

AthenaHQ
Robust, customizable visuals, with full transparency into the formulas behind your scores.
Scrunch
Shallower data and reporting functionality insufficient for more mature organizations, especially enterprise teams who need to support integration with BI tools and dashboards for multiple stakeholders.
Current Canva test workspace in AthenaHQ showing daily share of voice trends and AI search value

Website
Requirements

AthenaHQ
Immediately works with your existing site and content. No rebuild necessary.
Scrunch
Markdown-file requirement can mean reworking parts of your site before you’ve even seen results.
Current AthenaHQ Content workspace with optimization and publishing workflows for existing pages

Enterprise GEO

AthenaHQ
Consolidated portfolio reporting, brand-specific and custom BI dashboards, multi-region targeting across 60+ countries, SAML, OIDC SSO, SOC-2 Type II, API access.
Scrunch
Feature set geared toward smaller accounts; enterprise-grade depth and multi-region support are limited by comparison.
Current Home Depot test workspace showing AI shopping visibility, product appearances, and tracked offers

AthenaHQ Makes GEO
Easy to Understand
and Implement.

Let’s be real. Multiplying prompts across every location, guessing on scheduled runs, and rejigging your entire site to accommodate markdown-file requirements doesn’t make for a seamless GEO program.

Neither do surface-level insights that leave you scratching your head on which efforts actually yield results.

AthenaHQ was purpose-built to do the heavy lifting, with meaningful and actionable data that actually makes sense, not to mention real multi-location and persona tracking, and straightforward scheduling you can actually plan around.

50%

Increase in demos from AI search

38%

MoM increase in leads from AI search

50%

Reduction in time spent on AI visibility tracking

2.5x

Increase in AI-driven organic traffic

5x

Increase in AI citations

Why So Many Marketers
Are Choosing Athena

Adam FrankRootly Adam Frank, Head of Marketing

“Athena translates AI visibility into concrete actions for us.”

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Connor DaultGrüns Connor Dault, CMO

“Athena is our OS for AI Search. Their prompt intelligence and editorial pipeline turn answers into a reliable channel. Month after month, they surface the next best moves and ship content the market and the models trust. It’s why we consider Athena a long-term partner. Athena Enterprise gives us peace of mind; the platform largely runs itself. Growing GEO is a huge focus of ours and the full org is energized by the success we’re seeing in the space with Athena.”

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Finn LobsienLago Finn Lobsien, Growth Lead

“Athena is our command center for GEO. Their advanced features, sources-first framework, granular data, and citation tracking gave us a repeatable system that actually moves the needle. We ship weekly with Athena, their prompt cohorts show us exactly where to focus, and the results speak for themselves. Citations exploded, impressions grew 11x, and now 50% of our booked demos have GEO influence. This isn’t a short-term experiment for us, Athena is core to how we build pipeline, and we’re committed to this partnership for the long haul.”

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More success stories
AthenaHQVSScrunch

Trusted by Enterprise & Mid-Market Teams Leading the Charge on AI Search

4.9/5 on G2with reviewers praising AthenaHQ for reliability, ease of use, and a bias toward action.

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Frequently Asked Questions

Yes. AthenaHQ and Scrunch are both GEO/AEO platforms that track brand visibility across AI answer engines, but they differ sharply on depth and workflow. Scrunch is often described as a solid intro tool for smaller accounts, built around auto-generated markdown pages, while AthenaHQ is built for teams that need native multi-location tracking, transparent scheduling, and richer, client-ready reporting as their program grows.